aswaaq is a local brand and is recognized as one of the most trusted retailers in the UAE. aswaaq owns and operates supermarkets and community malls located at the heart of residential communities in Dubai, catering to approximately 3.7 Million customers annually.
aswaaq continues to innovate to improve its customers’ experience. Several initiatives include establishing a new identity to aswaaq’s 22 outlets with an approximate 209,000 sqft retail area through improving the aesthetics of both its mall and community centre retail outlets. aswaaq has enhanced its customer experience through “Reach” a mobile application that allows customers to purchase and check out goods without queueing and through “Inbox”, an artificial intelligence (“AI”) based solution that allows customers to shop by accessing, scanning and checking out their purchases using their fingerprints. Both solutions enable a fully automated hassle-free shopping experience.
Last updated, the year ended 31 December 2019