Ithra Dubai (“Ithra”) was established to enrich communities within the city of Dubai through various strategic property developments while incorporating world-class retail, commercial, residential, and leisure concepts into its developments. Ithra’s current project portfolio includes two key projects: the Deira Enrichment Project and One Za’abeel.
Deira Enrichment Project
The Deira Enrichment Project (“DEP”) aims to revitalise Dubai’s original community centre and trading hub. While adopting a modern approach to design and functionality DEP preserves Deira’s “unique charm and enduring entrepreneurial spirit”. Providing over 31,000 residents with residential, commercial, retail, and leisure offerings, DEP encompasses the Deira Waterfront Market, Deira Enrichment Project Phase One and Two, and the Dubai Gold Souk Extension.
Number of mixed-use buildings50
Hotel rooms and serviced apartments across 8 properties1,450+
- Residential units — 2,200
- Retail space — 67 Thousand sqm
- Commercial space— 57 Thousand sqm
One Za’abeel Project
An iconic addition to Dubai’s skyline, One Za’abeel is a revolutionary high-rise mixed-use development, which will house the world’s first vertical One&Only urban resort, revolutionary fitness concept SIRO hotel, high-end serviced apartments, luxurious residences, premium Grade A office space, restaurants, a retail podium, and a panoramic sky concourse dubbed “The Link”.
Its design incorporates two modern high-rise towers connected by a record-setting cantilevered building called ‘The Link’, joining the two buildings 100m above the ground.
- Luxury residential units — 264
- Office space — 26 Thousand Sqm
- Retail space — 12 Thousand Sqm
- Hotel rooms and serviced apartments — 455